About Indigenous Tourism Alberta


Indigenous Tourism Alberta (ITA) exists to encourage and promote Indigenous tourism in the province. ITA offers unique cultural experiences throughout our four regions, to showcase the immersive experiences offered by our Indigenous owned-and-operated partner entrepreneurs.

Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout our four regions; North, Central and Southern Alberta as well as the Rockies. ITA’s goal is to enhance economic viability, further engage and support our Indigenous peoples and nurture these partnerships throughout the province by sharing our stories, culture and experiences with a global audience.

With its head office in Calgary, Indigenous Tourism Alberta (ITA) strives for streamlined leadership in Indigenous tourism, creating a co-ordinated voice and a shared vision of goals under the leadership of a passionate and dedicated board of directors and staff.