About Indigenous Tourism Alberta


Indigenous Tourism Alberta (ITA) exists to encourage and promote Indigenous tourism in the province. ITA offers unique cultural experiences throughout our four regions, to showcase the immersive experiences offered by our Indigenous owned-and-operated partner entrepreneurs.

Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout our four regions; North, Central and Southern Alberta as well as the Rockies. ITA’s goal is to enhance economic viability, further engage and support our Indigenous peoples and nurture these partnerships throughout the province by sharing our stories, culture and experiences with a global audience.

With its head office in Calgary, Indigenous Tourism Alberta (ITA) strives for streamlined leadership in Indigenous tourism, creating a co-ordinated voice and a shared vision of goals under the leadership of a passionate and dedicated board of directors and staff.


Shae Bird

Shae Bird

Executive Director

Shae is originally from the Cowichan Valley on Vancouver Island, but is now proud to call Alberta home. Shae has an extensive background including multiple years working as the VP for Tundra North, an Indigenous tourism company, where he led both business development and marketing. In addition to his work with Tundra North, Shae has also sat on the board of directors for the Indigenous Tourism Association of Canada as a proxy representing the Northwest Territories.

Shae has also helped Tourism Saskatoon with experience development and travel trade. After the successful completion of his contract there, he moved to Edmonton Tourism to work with their product development team, before accepting the new Executive Director role with ITA. Shae also does various tourism consulting work, which includes a past contract with ITA as a Project Manager.