Webinar: ITA 101

Incorporated in 2018 as a not-for-profit member-based society, Indigenous Tourism Alberta (ITA) provides leadership in the development and marketing of authentic Indigenous tourism experiences through innovative partnerships. This webinar will take you through ITA as an organization and how we are here to help you and your tourism business succeed!…
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Indigenous Tourism Alberta- Best Practice Case Studies

The Indigenous tourism industry is rapidly growing in Canada as more people seek out authentic, meaningful experiences when they travel. The growth of the industry is also a result of the organized efforts by Indigenous communities and leaders who are actively creating opportunities in the sector. The first…
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Help build the future of the ITA brand

We are hard at work developing a more robust brand for Indigenous Tourism Alberta to help support future marketing efforts. This brand will help us understand how we see ourselves and how others see us. It will guide the overarching story we share to sell Indigenous tourism to travellers,…
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ITA Development Matrix Tool

This matrix provides a means of capturing a business’ position on a scale measuring their capacity to attract guests and to a degree, their guest capacity.Go through the matrix to learn what are the next steps or things you need to have in place to grow your business in…
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Winter campaign aims to raise awareness of Indigenous tourism experiences in Alberta

The team at Indigenous Tourism Alberta has launched a winter marketing campaign that aims to get Canadian travellers to think about how an Indigenous experience can make their life better.  The campaign is focused on raising awareness of winter Indigenous experiences to travellers in Canada through tactics such as Facebook…
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Indigenous Tourism Market Preparedness Series

ITA is excited to offer a workshop and webinar series to our members. Based on your market preparedness level, we are doing a variety of workshops to help our members learn more about where their businesses are currently at, and what the next steps are in growing. We will review development and marketing tools to help set…
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Indigenous Tourism Alberta Micro-Grant Fund

This application is for the Indigenous Tourism Alberta Microgrant fund, which is for a max contribution of $5000. The application can be done orally by submitting a video to info@indigenoustourismalberta.ca . The application deadline is February 5th at midnight. This Microgrant is for Alberta Indigenous Tourism operators that are market…
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Authentic Indigenous | Making connections for the ultimate Alberta experiences

Amid the stunning natural beauty of the Canadian province of Alberta are vibrant, timeless and diverse Indigenous cultures that will open your eyes to new ways of seeing the world.  Explore the transformative and unforgettable Indigenous experiences in Alberta. SAMPLE ITINERARIES Indigenous Tourism AlbertaFour days in and…
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Labour Needs of the Indigenous Tourism Sector

Indigenous Tourism and Alberta and Tourism HR Canada will be hosting a series of half-day meetings with Indigenous Tourism operators to discuss the labour challenges your business faces as the tourism industry recovers from the pandemic.  These meetings are part of Indigenous Tourism Alberta’s Labour Market Study. This…
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Funding for Entrepreneurs and Communities

I’m a small Indigenous tourism business and I need financial support: Cooperative Investment Program – Application closes SEPTEMBER 30, 2021Business Development Bank of CanadaInnovation Science and Economic DevelopmentDepartment of Finance list of all federal support updated dailyGlobal Affairs (Exports)COVID-19 Supports for your BusinessRelief…
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Darkness Coming to Light: Truth Sharing Supports within the Indigenous Tourism Community

Warning: ITA has created this blog to support ITA members being asked tough questions by visitors looking to learn more about Residential Schools and finding Mass Unmarked Graves of children who attended. If you are in crisis or feeling triggered, you can reach the National Indian Residential School Crisis…
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Website Development Program

Indigenous Tourism Alberta is offering a website development and enhancement program to tourism operators in Alberta with visitor, market, and export-ready businesses. The program is designed for Indigenous tourism operators in Alberta to create a new or enhance an already existing tourism-based website for…
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Cultural Tourism Pathway Program

ITA is excited to announce the launch of our Indigenous Cultural Tourism Pathway intake. This grassroots training program for community tourism development is set to begin in August 2021. ITA is seeking Indigenous community members to create small, dedicated teams to set the direction for grassroots tourism development in…
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Transforming Lateral Violence into Lateral Kindness in the Indigenous Tourism Industry

A collaborative blog with Lateral Kindness Educator and Advocate Marilyn Jensen from Indigenous Tourism Association of Canada  Indigenous Tourism Alberta’s Development team saw a need for awareness on lateral violence. It is a topic that has repeatedly come up while facilitating workshops across the province this year. This blog intends…
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Good Relations Mentorship Program

Indigenous Tourism Alberta, in partnership with CESO, is offering mentorship to tourism operators in Alberta with visitor, market, and export-ready businesses. The Tourism Business Mentorship Program is designed for tourism operators in Alberta so that they can gain valuable skills in business, leadership, and networking…
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Peak Season Preparation: Adapting your business creatively with COVID-19 Restrictions

With the third wave of COVID-19, ITA recognizes the importance of innovative ideas to adapt to the province-wide restrictions this upcoming peak season. It is easy to focus on the negative impacts on tourism due to COVID-19; however, we must remind ourselves of the opportunities in tourism development and pivoting…
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Peak Season Preparation: Summer Staff Hiring

The peak season for the Alberta tourism industry is typically in the summer months. There are many opportunities to hire summer staff employees to help your business through peak season. Seasonal summer staff, specifically summer student staff, provide value to enhance your tourism experiences with enthusiasm and growth.  This blog…
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Peak Season Preparation

Pre-Booking Tips and Customer Engagement In Alberta, the tourism peak season typically starts during the summer months. As we gear up for peak season, there are some important things you need to do to get ready. ITA is excited to launch development blogs to help support member businesses moving forward.
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Indigenous Tourism Startup Workshop

Developed in partnership with the Indigenous Tourism Association of Canada and the Government of Alberta, the Indigenous Tourism Startup Workshop will take participants through the steps of becoming an Indigenous Tourism Entrepreneur! This workshop is designed with questions and activities for you in regard to working in the Indigenous…
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Amy Willier Memorial Artisan Grant

Amy Willier was an influential Cree entrepreneur, artisan and advocate for Indigenous art, and a co-owner of Moonstone Creation which has been a valued and active member of ITA since its creation. In Amy’s memory, this grant was created to support Indigenous artisan businesses in Alberta. This grant is…
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Indigenous Tourism Alberta Marketing Microgrant

Indigenous Tourism Alberta is excited to be launching the ITA Marketing Microgrant program for Market or Export Ready Indigenous Tourism Businesses in Alberta. This grant will provide Indigenous Tourism businesses with $4000 for marketing development and activities. Marketing development can include but is not limited to, website enhancements, marketing & sales planning,…
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ITA Webinar- National Guidelines

In this webinar, learn about market preparedness in Indigenous Tourism and the National Standards for Tourism Businesses.
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ITA Webinar- Tips for Artisans

Join ITA on a webinar on best tips for Artisans! Learn about receipts making, selling online, shipping, packaging and more.
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ITA Webinar- Preparing for the Holiday Season

Join ITA to learn about how to prepare for the upcoming holiday season to keep the momentum going into the New Year!…
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Cultural Tourism Pathway

ITA is excited to announce the launch of our new Indigenous Cultural Tourism Pathway. This new grassroots training program for community tourism development is set to begin in January 2021. ITA is seeking First Nations community members to create small, dedicated teams to set the direction for grassroots tourism development…
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ITA Webinar: Working With the Travel Trade

October 29th Working with the Travel Trade can help grow your business to national and international markets. Join Indigenous Tourism Alberta’s special guest for this webinar to learn more about the Travel Trade and the process of how to expand your Tourism business to national and international markets.
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COVID-19 resources for Indigenous tourism industry members and communities

Indigenous Tourism Alberta’s number one concern is the well-being of our members across the province. To support all ITA members with the most up to date information regarding industry support and funding. Due to the breadth of information available, we have put together a COVID-19 resource blog post to offer…
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ITA Webinar: Creating Meaningful Relationships

September 24 – Creating Meaningful Relationships Creating partnerships in tourism can be an amazing way to create unique experiences, lower competition and double the reach to audiences. In this webinar, Indigenous Tourism Alberta will take you the process of creating meaningful partnerships with Indigenous tourism operators for the benefit of…
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ITA Webinar – Online Booking Platforms

Being able to book online increases your chances of having visitors plan and book your experience easily. There are many types of booking platforms. In this webinar, Indigenous Tourism Alberta will take you through what booking platforms are, what kinds are available, and the steps to take to get started!…
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ITA Webinar – Creating a Tourism Website

A good tourism website looks a bit different from a regular business website. In this webinar, Indigenous Tourism Alberta will show you what a good tourism website should look like and include in order to drive more visitors to your tourism destination. When: Thursday, August 27 @ 11 AM mstWhat: ITA…
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2020 Virtual Summit

Indigenous Tourism Alberta is proud to present the ITA Virtual Summit. After two successful on location Roadshow Summits in Edmonton and Calgary, ITA is hosting a Virtual Summit for those who could not attend in person. This exciting new format starts on November 3rd, 2020, with an interactive networking…
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Webinar: Tourism during COVID-19 – Building Virtual Experiences

Expert panelists Sebastien Desnoyers-Picard, Director of Marketing at the Indigenous Tourism Association of Canada; Shae Bird, Executive Director at Indigenous Tourism Alberta; and Robin Tapley, CESO Advisor and Director of Tapley’s Nature Trails, discuss building virtual experiences in tourism across Canada. For more information: CESOTourism Association of Canada…
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Webinar: Financial Planning for Indigenous Tourism Businesses

Tourism is a unique industry. In Alberta, there is quite a seasonality factor. Join Indigenous Tourism Alberta and partner Business Link for a webinar on how to create a financial plan to carry your business through the off-season and prepare you for the unexpected.  …
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Webinar: Marketing your Business in a Cost-effective Way

There are effective ways to market your business without spending a fortune in doing so. Join Indigenous Tourism Alberta on some tips toward cost-effective marketing strategies.
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Webinar: Tourism Restart

Are you re-opening your tourism business and don’t know where to start? Join Indigenous Tourism Alberta for this educational webinar on restarting strategically. We will go through general tips, as well as some information on shifting your marketing to attract domestic travellers within Alberta.
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Post COVID-19 re-opening: general tips and best practices

This webinar will guide tourism business operators who are re-opening through health and safety best practices. The information provided is based off of the recommendations from Alberta Health Services. We have also compiled a list of resources for general tips and best practices for operating your business during COVID-19. This…
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How to shift your social media strategy

As the world changes daily, we want to empower our indigenous tourism partners across Alberta to stay strong by pivoting. Social Media will continue to grow as an influential channel in the weeks and months to come. Indigenous Tourism Alberta suggests some minor tweaks to your current strategy in…
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Indigenous Tourism Alberta presents 2nd Annual Indigenous Tourism Summit

Indigenous Tourism Alberta has postponed this event – please see here for more details. Indigenous Tourism Alberta is proud to present their second Annual Indigenous Tourism Summit hosted at The Grey Eagle Casino Resort & Casino on Tsuut’ina First Nation on Treaty 7 territory…
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