Tamara is a veteran of the Indigenous tourism industry, having worked at a national level supporting Indigenous entrepreneurs across Canada and leading international campaigns to raise awareness of the sector across the globe.

She has spent her career in Indigenous tourism, including time in the hotels and accommodation sector, where she learned the power of Indigenous tourism to create memorable experiences for travellers and have a positive impact on communities.

A proud Saulteaux Cree and Métis woman with roots in Saskatchewan, Tamara currently calls Tsuut’ina Nation home alongside her husband. Her personal journey deeply reflects the transformative power of the experiences we share with the world.

Jessica brings a strong background in administration, executive support, and project coordination, with experience supporting organizational operations, events, and strategic initiatives. At Indigenous Tourism Alberta, she works closely with the CEO and leadership team to help coordinate projects and day-to-day operations that support Indigenous tourism across the province. Jessica is organized, detail-oriented, and passionate about creating efficient systems and meaningful experiences. Outside of work, she enjoys spending time with family and friends.

Jaspar Ndlovu (He/Him) is the Director of Finance of Indigenous Tourism Alberta. He is responsible for the financial records and financial reporting at ITA.
Jaspar has over two decades of accounting professional experience. He acquired a Bachelor of Management degree in Accounting from The University of Lethbridge. And later obtained the Chartered Professional Accounting (CPA) designation while articling with an accounting firm based in Edmonton, Alberta. Jaspar is pursuing an MBA in Global Leadership with The University of Fredericton.
As an experienced CPA, Jaspar has experience in leadership roles in the accounting industry; Skilled in Auditing, Full-cycle Accounting, Process Scheduler, Budgeting, Business Planning, Project Management, Managing Teams, and Customers Service. He has experience in the following industries: oil and gas, construction, public accounting, and the not-for-profit sector. This was when he realized he was passionate about the not-for-Profit section, as he aspires to give back to the community.

Li Zhang is the Finance Project Accountant at Indigenous Tourism Alberta, with more than 18 years of experience in accounting and financial management in the non-profit sector. She plays a key role in the finance team, managing day-to-day operations such as account reconciliations, journal entries, payroll, financial reporting, and preparing funding claims. Known for her strong attention to detail, independence, and accountability, Li ensures financial work is accurate and completed on time. Her background includes bookkeeping, strategic planning, team coaching, and delivering excellent customer service.
Li values clear and transparent communication to help teams work efficiently and understand financial processes. Li holds academic qualifications in accounting and economic management and is currently working toward her Payroll Compliance Professional (PCP) designation, showing her commitment to learning and growth. Outside of work, Li enjoys Alberta’s natural landscape, especially hiking and skiing in the mountains and valleys.

Tom Babin (He/Him) lives with his family in Mohkinstsis, Calgary, where he was born and raised, and is responsible for all of ITA’s marketing activities, including its storytelling and content, campaigns, sponsorships and communications. He previously worked as Manager of the Travel Alberta Content Studio, creating award-winning content for use in the organization’s consumer marketing activity.
He spent several years in journalism, working as an editor at Postmedia and Swerve magazine, and writing for publications such as the Guardian, the Los Angeles Times and the National Post. He is the author of the book Frostbike: The Joy, Pain and Numbness of Winter Cycling.
In his free time, you’ll probably find Tom riding a bike, sometimes creating videos for his YouTube channel Shifter.

Brittany Lonechild (Wapimaskwa iskwew) hails from Treaty 4 in Whitebear, Saskatchewan, and now resides in Treaty 7 in Calgary, Alberta with her family. With a deep dedication to the hospitality and tourism industry over the past five years, Brittany has discovered a profound passion for Indigenous tourism. Her work reflects a strong commitment to showcasing and celebrating Indigenous cultures, enhancing the understanding of her own rich heritage. Outside of her professional life, Brittany enjoys supporting her daughters at their baseball and hockey games, demonstrating a well-rounded and devoted approach to both her career and family.

Maria is a passionate storyteller whose work lives at the intersection of cultural identity and healing through travel. Coming from a biracial Afro-European lineage, she believes deeply in celebrating and advocating for multiculturalism. Her work is rooted in the belief that digital and print content, when executed with care and creativity, can be a powerful tool to help people connect with culture, become better travellers and more compassionate humans.

As a Marketing Specialist at Indigenous Tourism Alberta, Maria helps share the offerings of Indigenous tourism operators with both domestic and international audiences. Holding a Bachelor of Communication in Public Relations, she brings a strong background in traditional media relations, influencer campaign management and content production.
 
Her appreciation for Indigenous culture deepened through personal experiences with ITA members while participating in guided tours, Ceremony and cultural teachings. These moments not only shaped her understanding of her adopted home, now known as Canada, but also revealed shared values between her own heritage and Indigenous worldviews. It’s this sense of belonging that fuels her commitment to the work she does at ITA.

Prior to joining the team, Maria worked in a media agency environment managing a diverse portfolio of clients across travel, adventure, hospitality, and fashion. Her role blended digital content production with media relations, where she oversaw international media partnerships and executed press trips that resulted in coverage in top travel publications such as Travel + Leisure, Condé Nast Traveller and AFAR.

Outside of work, you’ll likely find Maria on a long-distance run in Treaty 7, creating content for her instagram account: @aglimpseofmaria or boarding a plane to a destination filled with sun, sea, and savoury food.

Renee Fehr (she/her) is of Metis lineage and currently resides in Treaty 8 territory of the Rocky Mountains. Her background consists of more than 10 years in the banking industry and another 10 as an Indigenous Liaison for Grande Yellowhead Public School system.
Before ITA, Renee worked with Community Futures West Yellowhead supporting and coaching small businesses and entrepreneurs. She holds a degree in General Studies from the University of Athabasca along with a Human Resources Management Certification from the University of Alberta.
When not at work Renee spends most of her time reading, taking courses, hiking, and foraging for edible and medicinal plants.

Kelly Armstrong grew up in Hinton, nestled in the foothills of Alberta, where her family has lived for generations, and she continues to call this beautiful place home. She has a strong foundation in human services, and brings extensive experience working with Indigenous communities in health and education. She also brings an entrepreneurial background to her role as Membership Coordinator, and is committed to preserving authentic Indigenous culture through tourism. Kelly enjoys spending her free time camping, mountain biking, and enjoying the outdoors with her family and dogs.