Indigenous Tourism Alberta (ITA) is the provincial destination marketing organization for Indigenous tourism in Alberta. Through innovative partnerships, ITA provides leadership in the development and marketing of authentic Indigenous tourism experiences. ITA’s goal is to create a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences.

Memberships are valid April 1, 2024 – March 31, 2025 and are renewable each year.

Business Membership

The ITA Membership Program is designed to provide helpful and useful support that can help you build the success of your business through development and funding programs, and marketing, partnerships and travel trade opportunities.

Tourism operators, business or entrepreneurs that 51% + Indigenous owned or operated are welcome to apply under one of the following membership levels:

  • In Development Business – $49 per year
  • Visitor-Ready Business – $99 per year
  • Market-Ready Business – $149 per year
  • Export- Ready Business – $149 per year

View and download the ITA Membership Guide.

Industry Partner Membership

$199 per year

If you are a non-Indigenous business or organization, ITA welcomes your partnership. Any Indigenous or non-Indigenous tourism-oriented businesses, organizations, associations (incorporated or otherwise) or persons who wish to support ITA’s vision and mission and the growth of Indigenous tourism in Alberta are welcome to apply.

To sign up, click the link below to fill out the online form. Once the form is submitted, you will be emailed a link to make your payment online. If you have any questions, please email


For more information on ITA membership or for assistance with your application, please email us at