Join us at the 2024-’25 ITA Gatherings
Join ITA as we celebrate the accomplishments of our members and the partnerships that support the development of Indigenous tourism across Alberta. These gatherings are more than just events; they’re a chance to connect, share stories, and engage with Indigenous tourism professionals from your region and beyond.
- Meet and learn about Indigenous tourism operators from your region and across the province.
- Engage in marketing sessions designed to elevate your business.
- Deepen your understanding of cultural competency in our industry-focused breakout session, where you’ll explore Indigenous cultural protocols and practices.
- Hear from ITA’s CEO, Shae Bird, about the future of ITA and Indigenous tourism.
- Explore the Indigenous artisan market and experience the richness of local craftsmanship.
- Join discussions with industry experts and gain valuable insights.
- Network with industry professionals to share ideas and foster growth.
- Celebrate the best of the industry with our Indigenous Tourism Alberta Awards.
Dates
Edmonton
- Date: Oct. 30, 2024
- Location: River Cree Resort and Casino
Calgary
- Date: Jan. 23, 2025
- Location: Grey Eagle Resort and Casino
Fort McMurray
- Date: Feb. 13, 2025
- Location: Shell Place at MacDonald Island
Lethbridge
- Date: March 11, 2025
- Save the date, details to come
Become a sponsor
Sponsoring the ITA Gatherings offers some incredible benefits, including:
- Prominent exposure and recognition among a diverse audience of public and private Indigenous tourism leaders
- Showcase your organization’s commitment to supporting Indigenous tourism initiatives
- Forge strategic partnerships with ITA, a key influencer in Alberta and Canada’s Indigenous tourism landscape
- Engage with industry leaders, tourism operators, travel professionals, media representatives, and key stakeholders driving the advancement and visibility of Indigenous tourism
- Gain access to cutting-edge research, resources, and specialized presentations on Indigenous tourism trends.
Sponsorship Levels (per event)
| Thunderbird | Golden Eagle | Sweetgrass | Sage |
| $50,000 | $25,000 | $10,000 | $5,000 |
Customized Benefits (vary based on sponsorship level):
- Prominent recognition across online and on-site platforms
- Live acknowledgments during event proceedings
- Acknowledgement on ITA Linkedin
- Exclusive feature during breakfast/lunch sessions – 10 minutes
- Showcased in ITA newsletter
- Video promotions in the pre-conference area
- Complimentary delegate registrations
- Inclusion and recognition in various event materials and communications
We look forward to welcoming you as a vital supporter of the 2024-’25 Alberta Indigenous Tourism Gathering, where kindness leads the way in fostering collaboration, growth, and innovation within the Indigenous tourism sector.
ITA Gatherings Sponsorship Opportunities (per event)
| Features | Thunderbird $50,000 | Golden Eagle $25,000 | Sweetgrass $10,000 | Sage $5,000 |
| Sponsorships available at this level | 2 | 4 | 4 | 6 |
| Recognition online and onsite | ✓ | ✓ | ✓ | ✓ |
| Live mentions during events and on socials | ✓ | ✓ | ✓ | ✓ |
| 10 minute Breakfast / Lunch Feature | ✓ | |||
| Highlight in ITA Newsletter | ✓ | ✓ | ||
| Banner Ad on ITA Gathering Website | ✓ | ✓ | ✓ | |
Delegate bag insert | ✓ | ✓ | ✓ | |
| Reserved Seating & inclusion in Grand Entry & opening remarks | ✓ | ✓ | ✓ | ✓ |
On-Site Sponsorship Opportunities (per event)
| Lethbridge | Edmonton | Calgary | Fort McMurray | |
| Networking Area / Mocktails $6,000 | 1 | 1 | 1 | 1 |
| Delegate Nutrition Break $6,000 | 1 | 1 | 1 | 1 |
| Lunch $8,000 | 1 | 1 | 1 | 1 |
| Entertainment $3,000 | 1 | 1 | 1 | 1 |
Indigenous Tourism Alberta Awards
This year again we are recognizing the amazing things happening in the industry through the Indigenous Tourism Alberta Awards. These awards, to be presented during the ITA Gathering in Calgary on Jan. 23, will recognize the entrepreneurs, leaders and partners who are growing the industry in ways that support communities, families, culture and language, while also ensuring travellers have amazing authentic Indigenous experiences.
The awards are also a fantastic opportunity for sponsors to be part of an important moment in the lives of those making the biggest impact on Indigenous tourism.
Awards Sponsorship Opportunities
| Member to Watch Award | $10,000 |
| Leadership Award Award | $10,000 |
| Artistic Impact Award | $10,000 |
| Best Marketing Initiative Award | $10,000 |
| Best New Experience Award | $10,000 |
| Partnership Award | $10,000 |