Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout our four regions; North, Central and Southern Alberta as well as the Rockies. ITA’s goal is to enhance economic viability, further engage and support our Indigenous peoples, and nurture these partnerships throughout the province by sharing our stories, culture, and experiences with a global audience.
Any Indigenous person, Indigenous organization and Industry partner that has an interest in advancing Indigenous tourism in Alberta may apply to become an ITA Member.
Indigenous Tourism Alberta is proudly supported in partnership with the following organizations: Indigenous Tourism Association of Canada, Prairies Economic Development Canada, Indigenous Services Canada, Government of Alberta, and Travel Alberta.
With its head office in Edmonton, Indigenous Tourism Alberta (ITA) strives for streamlined leadership in Indigenous tourism, creating a coordinated voice and a shared vision of goals under the leadership of a passionate and dedicated board of directors and staff.
Our staff

Chelsey Quirk
Chief Executive Officer
https://www.linkedin.com/in/chelsey-quirk-2b7108a6/
chelsey@indigenoustourismalberta.ca
Following a rewarding career with the Government of Canada in Ottawa, Chelsey joined the team at Edmonton Airports in 2015 where she works to create meaningful and collaborative relationships that drive connectivity, economic growth and reconciliation for the Edmonton Metro Region. She led the opening of the first-of-its-kind Indigenous Interpretive and Retail Centre at YEG, shining a spotlight on the vibrant Indigenous history, culture, and retail offerings in and around the region. She is a valuable subject matter expert, changing the landscape of social impact and tangible economic reconciliation across the aviation industry. As an avid traveller, Chelsey has always found a way to weave her love of exploration and cultural connections into her career.
Chelsey is also a long-standing member of the Elevate Aviation Board of Directors. This organization aims to shift the narrative of the aviation industry and bridge the gap for women and underrepresented groups in rewarding aviation careers.
In addition, Chelsey is an active member of the Board of Directors for Aksis – Edmonton’s Indigenous Professionals Association.
Most recently, Chelsey was recognized as one of Edify Edmonton’s Top 40 Under 40 because of her dedication to creating tangible change and space for Indigenous peoples throughout her career.
A passionate sports fan, in her spare time, she can be found cheering on her favourite teams, spending time with her husband and four-year-old son on the golf course or keeping busy with their donkeys and dogs on their acreage in Leduc County.

Jaspar Ndlovu
senior Director of finance
https://www.linkedin.com/in/jaspar-ndlovu-cpa-2b75b058/
jaspar@indigenoustourismalberta.ca
Jaspar has over two decades of accounting professional experience. He acquired a Bachelor of Management degree in Accounting from The University of Lethbridge. And later obtained the Chartered Professional Accounting (CPA) designation while articling with an accounting firm based in Edmonton, Alberta. Jaspar is pursuing an MBA in Global Leadership with The University of Fredericton.
As an experienced CPA, Jaspar has experience in leadership roles in the accounting industry; Skilled in Auditing, Full-cycle Accounting, Process Scheduler, Budgeting, Business Planning, Project Management, Managing Teams, and Customers Service. He has experience in the following industries: oil and gas, construction, public accounting, and the not-for-profit sector. This was when he realized he was passionate about the not-for-Profit section, as he aspires to give back to the community.

Tom Babin
Senior Director of marketing
https://www.linkedin.com/in/tombabin/
tom@indigenoustourismalberta.ca
He spent several years in journalism, working as an editor at Postmedia and Swerve magazine, and writing for publications such as the Guardian, the Los Angeles Times and the National Post. He is the author of the book Frostbike: The Joy, Pain and Numbness of Winter Cycling.
In his free time, you’ll probably find Tom riding a bike, sometimes creating videos for his YouTube channel Shifter.

Brittany Lonechild
Manager of sales, marketing & Travel Trade
brittany@indigenoustourismalberta.ca

Carrie Armstrong
Senior Director of Industry Development
carrie@indigenoustourismalberta.ca

Renee Fehr
Development & membership SPECIALIST –
North Region
https://www.linkedin.com/in/renee-fehr-492964203/
renee@indigenoustourismalberta.ca
Before ITA, Renee worked with Community Futures West Yellowhead supporting and coaching small businesses and entrepreneurs. She holds a degree in General Studies from the University of Athabasca along with a Human Resources Management Certification from the University of Alberta.
When not at work Renee spends most of her time reading, taking courses, hiking, and foraging for edible and medicinal plants.

Lysandra Nothing
Development & membership SPECIALIST –
South Region
https://www.linkedin.com/in/lysandra-nothing-139557210/
lysandra@indigenoustourismalberta.ca

Shaylon Bourque
Development & membership SPECIALIST –
Central region
shaylon@indigenoustourismalberta.ca
Board of Directors
Indigenous Tourism Alberta would not be here today without the leadership of our Board of Directors. Our board consists of key Indigenous tourism ambassadors throughout Alberta and continue to lead the direction of our organization today.
Brenda Holder
Chair
403.679.8379
Mahikan Trails
Keith Diakiw
Director
780.298.7992
Talking Rock Tours
Joe Urie
Director
780.852.8805
Jasper Tour Company
Dion Red Gun
Director
403.921.3972
River Ranche
Jeanette ManyGuns
Director
403.361.0532
Many Guns Ranch & Adventures
John Ritchie
Secretary
780 623 8885
Hideaway Adventure Grounds