Indigenous Tourism Alberta helps grow Indigenous tourism business with Roadshow Summits

Summits in Edmonton, Calgary and a special virtual summit will help enhance economic viability of member businesses

Treaty 7 Territory, Alberta (September 8, 2020) – In an effort to help grow Indigenous tourism in Alberta, Indigenous Tourism Alberta (ITA) is offering three summits focusing on professional development for the tourism industry and tourism entrepreneurs. 

The Roadshow Summits support ITA’s goal of enhancing economic viability, further engaging and supporting Indigenous peoples, and nurturing partnerships throughout Alberta.

Roadshow Summit Edmonton on Treaty 6 Territory
September 11, 8:30 AM
Métis Crossing

Roadshow Summit Calgary on Treaty 7 Territory
September 18, 8:00 AM
Grey Eagle Casino

Virtual Summit
The networking event starts November 3 at 7:00 PM   Registrants will have access to all presentations for 7 days.

In response to COVID, Indigenous Tourism Alberta has worked closely with Alberta Health Services to rigorously follow all health and safety guidelines and to ensure a safe and fun learning and sharing environment.

The Edmonton Summit at Métis Crossing will be held outdoors with a limited capacity of 100 people and the Summit in Calgary will be held indoors with a limited capacity of 50 people. Social distancing measures will be in place, along with one-directional traffic. Masks are mandatory at each Roadshow Summit.

“We are pleased to be able to present the ITA Summits for 2020, in an adapted environment due to our current situation with COVID-19. All three summits strive to support our Indigenous tourism business in Alberta, and ensure we continue to make an impact for our Indigenous communities well into the future,” said Shae Bird, Executive Director of Indigenous Tourism Alberta.

Participants at the Summits will hear keynote sessions about the social impacts of tourism, panel discussions on how to adapt your business through a pandemic, and join breakout sessions on marketing and building relationships. Delegates will discover pathways to success in Indigenous tourism in Alberta, as a community or business owner.

The Summits in Edmonton and Calgary will also feature cultural showcases, with the Edmonton Summit showcase based on Métis Jigging. This will feature the Métis Child and Family Jiggers along with an explanation of jigging, the history, and demonstrations.

The Calgary Summit will feature local Tsuu T’ina Nation powwow dancers, the stories behind the various dancing, and exhibits.

The Special Virtual Summit will be starting on Tuesday, November 3 at 7 pm with an online networking event and will use an interactive display with opportunities for participants to ask questions.

Full conference registration for attending both their choice of in-person Roadshow Summit and Virtual Summit is $150 per person. Participants may also choose to attend the Roadshow Summit of their choice for $80 or the Virtual Summit for $75 where they will have access to all presentations for 7 days. Registration includes refreshment breaks, an Indigenous inspired lunch, and a cultural showcase.

For more information or to register visit


Indigenous Tourism Alberta is proudly supported in partnership with Indigenous Tourism Association of Canada, Western Economic Diversification Canada, Indigenous Services Canada, the Government of Alberta, and Travel Alberta.

About Indigenous Tourism Alberta

Driven by the Indigenous Tourism Alberta Strategy 2019-2024, Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout Alberta. This strategy is industry driven, industry lead and directed by Indigenous People. Through a unified industry voice, Indigenous Tourism Alberta focuses on creating and nurturing partnerships between associations, organizations, governments and industry leaders from across Alberta to support the growth of Indigenous tourism. Further to this, ITA’s goal is to enhance economic viability and further engage and support Indigenous people throughout the province by sharing stories, culture and experiences with a global audience. To learn more, visit

Full Media Kit here.


To set up an interview with Executive Director, Shae Bird, or ITA Chair, Brenda Holder, please contact:

Jessica Harcombe Fleming

Beattie Tartan