To deliver an Indigenous Tourism Development Strategy, including an Implementation Strategy to guide the sustainable addition of major attractions, activities, events, and visitor experiences across Alberta.


Indigenous Tourism Alberta (ITA) is a non-profit organization devoted to help grow and promote authentic, sustainable and culturally rich Indigenous tourism experiences we want to share with the world.

Indigenous Tourism Alberta acknowledges that we are on traditional territories, meeting grounds, gathering places, and travelling routes that are home to many diverse First Nations, Metis and Inuit. We acknowledge with respect the traditional territories of Treaty 4, 6, 7, 8, and 10 alongside the historical and ongoing impacts of colonization. We also acknowledge the homelands of the Otipemsiwak Metis Government, including the eight Métis Settlements and the 22 Métis Districts. We are grateful for the traditional knowledge keepers and elders that are still with us today. 


This project will be completed through meaningful and fair dialogue with communities, stakeholders, and partners that will grow and promote authentic, sustainable and culturally rich Indigenous tourism experiences showcasing Alberta as a premier Indigenous tourism destination in Canada.


The objective of this project is to create a preliminary framework that supports the growth of Indigenous tourism while respecting and preserving cultural heritage, promoting economic opportunities, and fostering partnerships. The focus will be on the role Indigenous Tourism Alberta can play as a Provincial entity while continuing to support the work being done by its membership, and partner Indigenous communities throughout Alberta; The consultant will provide key recommendations for Indigenous Tourism Alberta leadership to move forward.

The selected organization will work with industry and community to provide an economic and social environmental assessment for the current Indigenous tourism Industry while assessing the maximum capacity of the industry in Alberta, and steps for continued growth highlighting Jobs, Businesses, and GDP contributions.


This RFP closes in 45 days- December 23, 2023

The consultant is expected to complete the project framework by July 1, 2024 from the project commencement date. The timeline should include milestones for data collection, analysis, community and member consultations, report drafting, and review cycles.If you have any questions on this submission or would like to meet to discuss any element of it, please don’t hesitate to contact me directly at 780.910.9992  or email shae@indigenoustourismalberta.ca .


Shae Bird

Chief Executive Officer

Indigenous Tourism Alberta

T: 780.887.6240