Indigenous Tourism Alberta creates virtual Summit to help grow Indigenous tourism business

Summit creates learning and networking opportunities for businesses to help grow a vital component of the Alberta economy

Treaty 6 Territory, Alberta (October 28, 2020) – After successfully completing Indigenous tourism summits in Calgary and Metis Crossing, Indigenous Tourism Alberta with the support of Western Economic Diversification Canada, is putting on a virtual summit for operators unable to attend the in-person events. 

Taking place on November 3 and 4th, the virtual summit will feature an interactive online networking event on the afternoon of November 3, followed by a full-day conference on November 4th. 

“We are pleased to be able to present this online ITA Summit for operators unable to attend the in-person events. This online summit will strive to support our Indigenous tourism business in Alberta, and ensure we continue to make an impact for our Indigenous communities well into the future,” said Shae Bird, Executive Director of Indigenous Tourism Alberta.

Participants at the Virtual Summit will hear keynote sessions about the social impacts of tourism, panel discussions on how to adapt your business through a pandemic and join sessions on marketing and building relationships. Delegates will discover pathways to success in Indigenous tourism in Alberta, as a community or business owner.

View the full agenda here.

“ITA is focused and dedicated to providing value and supporting Indigenous operated tourism businesses no more than ever. Indigenous tourism is a vital component to the diversity and economic recovery of this province and I’m excited at the Summit we have put together to help businesses grow and succeed,” said Bird. 

Conference registration for the Virtual Summit is $75 and registration also provides access to all presentations for 7 days following the Summit.

For more information or to register visit

Indigenous Tourism Alberta is proudly supported in partnership with Indigenous Tourism Association of Canada, Western Economic Diversification Canada, Indigenous Services Canada, the Government of Alberta, and Travel Alberta.

About Indigenous Tourism Alberta

Driven by the Indigenous Tourism Alberta Strategy 2019-2024, Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout Alberta. This strategy is industry driven, industry lead and directed by Indigenous People. Through a unified industry voice, Indigenous Tourism Alberta focuses on creating and nurturing partnerships between associations, organizations, governments and industry leaders from across Alberta to support the growth of Indigenous tourism. Further to this, ITA’s goal is to enhance economic viability and further engage and support Indigenous people throughout the province by sharing stories, culture and experiences with a global audience. To learn more, visit

Full Media Kit here.

To set up an interview with Executive Director, Shae Bird, or ITA Chair, Brenda Holder, please contact:

Matt Beauchamp

Beattie Tartan

(403) 615-7956