Alberta Indigenous Tourism Entrepreneur Workshops
Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout Alberta.
ITA’s goal is to enhance economic viability, further engage and support our Indigenous peoples and nurture these partnerships throughout the province by supporting Indigenous entrepreneurs in succeeding in developing and sustaining a successful authentic Indigenous tourism business. This workshop and workbook were created collaboratively by the Indigenous Tourism Association of Canada (ITAC) and Indigenous Tourism Alberta to provide a high-level introduction for starting an Indigenous tourism business. The information provided at the workshop and through the workbook are designed to prepare entrepreneurs to take the next step in turning their business idea into reality.
This program was developed in partnership with the Indigenous Tourism Association of Canada and the Government of Alberta Ministry of Economic Development, Trade, & Tourism, and the Ministry of Labour and Immigration.
Alberta Indigenous Tourism Entrepreneur Workshops Schedule – Fall 2019
- Cold Lake – October 9, 2019
- Edmonton – October 11, 2019 (Closed)
- Calgary – October 15, 2019 (Closed)
- Fort Macleod – October 17, 2019
- Red Deer – October 21, 2019
- Grande Prairie – October 23, 2019
- Are you an Indigenous Tourism Entrepreneur?
- What you need to start an Indigenous tourism business.
- Next steps to starting you Indigenous tourism business.
- National Guidelines – Authentic Indigenous Tourism.
- Business Plan Template.
- Contacts & Resources for Indigenous tourism entrepreneurs.
What is Indigenous tourism?
Indigenous tourism offers the experiential traveler a cultural, spiritual and meaningful tourism experience that they cannot get anywhere else. Art, crafts, food, music, dance and cultural experiences bring the visitor closer to a proud and compelling culture. This is an experience that cannot be found anywhere else.
Our Ancestors have shared our culture with visitors to our traditional territories since time immemorial, closely guided by their community values of respect, honour and integrity. To succeed, our industry needs to respect those same values. It makes for an “authentic” experience for our visitor, while helping to ensure that our future generations have that same opportunity. Within our industry of Indigenous cultural tourism, it is equally important to protect the authenticity of the experience.
ITAC and ITA have endorsed the following definitions specific to Indigenous tourism, as they resulted from previous national and extensive consultation of industry, Elders and community.
- Indigenous Tourism – all tourism businesses majority owned, operated and/or controlled by First Nations, Métis or Inuit peoples that can demonstrate a connection and responsibility to the local Indigenous community and traditional territory where the operation resides.
- Indigenous Cultural Tourism – meets the Indigenous tourism criteria and in addition, a significant portion of the experience incorporates Indigenous culture in a manner that is appropriate, respectful and true to the Indigenous culture being portrayed. The authenticity is ensured through the active involvement of Indigenous people in the development and delivery of the experience.
- Indigenous Cultural Experiences – does not meet the Indigenous tourism criteria however offers the visitor a cultural experience in a manner that is appropriate, respectful and true to the Indigenous culture being portrayed.
- Indigenous Culinary Tourism – provides culinary experiences, including foraging and preparing that represents or respects indigenous culture and traditions.
Who should take this workshop?
- Indigenous people and entrepreneurs from Alberta who want to join or expand their business. Whether you already have an idea or a business, or do not, completing this workbook will help you explore opportunities in the tourism sector. The workbook is designed to get you thinking about importnat questions that all Indigenous tourism entrepreneurs mush ask themselves.
- You must complete the Intake form to be considered.
- Limited travel subsidy available to participants.
- Space is limited and completing the intake form does not guarantee attendance or travel subsidy.
- Registration confirmation and travel subsidy approval (if applicable) will be sent out via email two weeks prior to each scheduled workshop.
What is included in registration?
- One Full Day Workshop on Indigenous tourism.
- Printed Indigenous Tourism Startup Workbook.
- Lunch and snacks are provided.
- Limited Travel Subsidies are available.
Alberta Indigenous Tourism Entrepreneur – Fall 2019 Poster
Click Here for Poster
If you have any questions, please email ITA at firstname.lastname@example.org