Indigenous Tourism Alberta announces 2nd Annual Alberta Indigenous Tourism Summit

Tsuut’ina First Nation (Calgary, Alberta) (February 10, 2020) – Indigenous Tourism Alberta (ITA), is pleased to announce their second annual Alberta Indigenous Tourism Summit (AITS) held at the Indigenous-owned Grey Eagle Resort & Casino, located on the Tsuut’ina First Nation in Calgary, Alberta for March 19-20, 2020.

The AITS2020 will feature a two day gathering of Indigenous tourism operators, Indigenous Community Leaders and industry supporters sharing opportunities and best practices to build, grow and succeed in the rapidly growing industry of authentic Indigenous tourism with a dual focus on community and entrepreneurship.

“The Alberta Indigenous Tourism Summit provides an excellent opportunity for Indigenous communities, entrepreneurs and industry partners to come together, learn, and share knowledge to help contribute to the success of Alberta’s Indigenous tourism industry,” said Shae Bird, Executive Director of Indigenous Tourism Alberta.

In partnership with industry leaders, Indigenous Tourism Alberta has organized two full days of keynote speakers, panel discussions, and inspiring sessions to help Indigenous communities and entrepreneurs discover pathways to success in Indigenous tourism in Alberta. This event will bring together those interested in or actively operating in Alberta’s rapidly growing Indigenous tourism industry. AITS participants will learn about significant economic opportunities while respectfully sharing Indigenous cultural experiences.

Topics of discussion will concentrate on both business development and marketing while also providing broader perspective to the significant Indigenous tourism economic opportunity. Participants will gain a better understanding of how to establish or grow their business through improving their business readiness. Marketing presentations by industry experts will include information on developing effective tourism marketing content and using social media to maximize marketing success.

Early bird tickets are $149 with regular pricing taking effect on March 1st when tickets will be $179. Tickets include lunch and refreshment break snacks for both days. Additional cost for Taste of the Nations Event. Community Elders and youth from 13-17 can attend the entire conference for $129. For more information visit the

Land Acknowledgment

In the spirit of respect, reciprocity and truth, we honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. Finally, we acknowledge all Nations, Indigenous and non, who live, work and play and help us steward this land, honour and celebrate this territory.

This sacred gathering place provides us with an opportunity to engage in and demonstrate leadership on reconciliation. Thank you for your enthusiasm and commitment to join our team on the lands of Treaty 7 territory.

About Indigenous Tourism Alberta

Driven by the Indigenous Tourism Alberta Strategy 2019-2024, Indigenous Tourism Alberta (ITA) encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout Alberta. This strategy is industry driven, industry lead and directed by Indigenous People. Through a unified industry voice, Indigenous Tourism Alberta focuses on creating and nurturing partnerships between associations, organizations, governments and industry leaders from across Alberta to support the growth of Indigenous tourism. Further to this, ITA’s goal is to enhance economic viability and further engage and support Indigenous people throughout the province by sharing stories, culture and experiences with a global audience. To learn more, visit

Full Media Kit here.

To attend the Alberta Indigenous Tourism Summit as a member of the media, arrange an interview or to learn more about Indigenous Tourism Alberta, please contact:

Jessica Harcombe Fleming
Beattie Tartan