Help build the future of the ITA brand
We are hard at work developing a more robust brand for Indigenous Tourism Alberta to help support future marketing efforts. This brand will help us understand how we see ourselves and how others see us. It will guide the overarching story we share to sell Indigenous tourism to travellers,…
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ITA Development Matrix Tool
This matrix provides a means of capturing a business’ position on a scale measuring their capacity to attract guests and to a degree, their guest capacity.Go through the matrix to learn what are the next steps or things you need to have in place to grow your business in…
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Winter campaign aims to raise awareness of Indigenous tourism experiences in Alberta
The team at Indigenous Tourism Alberta has launched a winter marketing campaign that aims to get Canadian travellers to think about how an Indigenous experience can make their life better. The campaign is focused on raising awareness of winter Indigenous experiences to travellers in Canada through tactics such as Facebook…
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