ITA Strengthening Our Roots Program

The essence of Strengthening Our Roots is the Indigenous tourism businesses that comprise our diverse Indigenous tourism industry. Smaller, independently owned businesses are susceptible to changes in the marketplace, and larger businesses can struggle to adapt. But with the lingering effects of the pandemic, additional obstacles have arisen, adding unexpected stressors to the industry.

This program will look at Strengthening the Roots of your business- the operations, insurance, and business infrastructure. Within this program, you will be partnered with an ITA team member for 4 months of biweekly online coaching!

Topics of coaching sessions will include:

  • Products & Experiences
  • Operations & Infrastructure
  • Marketing & Communications
  • Culture & Sustainability

This program supports Indigenous operators in all levels of development, and especially those who wish to become market ready.

How to Apply:

  1. Download the application form
  2. Fill out the application form and save it to your computer
  3. Submit your application through our online form

Key Dates:

Applications open: August 18, 2023
Information webinar: On hold
Applications close: Open with no closing date

Applications for this program will open on August 18. If you have any questions, please email